PSY ched to Stay: K pop Star PSY Named Brand Ambassador for
- K-pop icon PSY is the new brand ambassador for Philippine hotels Solaire Resort Entertainment City and Solaire Resort North
- PSY performed in Manila and was unveiled as the brand ambassador following the concert
- His role will cover various promotional activities for Solaire to enhance cultural and entertainment offerings
- Solaire Resort Executive Vice President Cyrus Sherafat stated that PSY’s artistry and charisma resonated with a global audience
- Partnership with PSY deepens engagement with the vibrant Korean community in the Philippines
Korean Wave: PSY Named Brand Ambassador for Philippine Hotels
After his successful concert in Manila, K-pop sensation PSY has been announced as the latest brand ambassador for Philippine hotels Solaire Resort Entertainment City and Solaire Resort North.
PSY, known for his viral hits such as “Gangnam Style,” “Gentleman,” “Daddy” with 2NE1’s CL, and “That That” with BTS member Suga, wowed the audience during his performance at The Theatre at Solaire last September.
As the new brand ambassador, PSY will be involved in various promotional activities for Solaire, with the goal of enhancing the cultural and entertainment offerings of the resorts.
Cyrus Sherafat, Executive Vice President of Solaire Resort, highlighted that PSY’s artistry and charisma have captivated a global audience. He stated, “Partnering with PSY underscores our commitment to delivering unforgettable experiences to our guests and deepens our engagement with the vibrant Korean community in the Philippines.”
The announcement of PSY as the brand ambassador for Solaire comes as a testament to the growing influence of Korean pop culture, also known as the Korean Wave or Hallyu, in the Philippines. With K-pop music, dramas, and fashion gaining popularity among Filipino audiences, the partnership between PSY and Solaire is expected to further strengthen the bond between the two cultures.
PSY’s rise to fame began with the release of “Gangnam Style” in 2012, which became a global phenomenon and marked a turning point for Korean music on the international stage. Since then, PSY has continued to release chart-topping songs and collaborate with other K-pop artists, solidifying his status as a prominent figure in the industry.
His energetic performances and unique style have earned him a dedicated fan base worldwide, and his music videos have amassed billions of views on various digital platforms. PSY’s success has not only brought Korean music to a wider audience but has also helped promote Korean culture and tourism on a global scale.
As the new brand ambassador for Solaire, PSY will bring his signature charm and talent to the promotion of the luxury resorts, attracting fans and guests alike. With his infectious energy and stage presence, PSY is expected to elevate the entertainment experience at Solaire and create memorable moments for visitors.
The announcement of PSY’s ambassadorship comes at a time when K-pop continues to make waves in the Philippines, with more Korean artists visiting the country and holding concerts for their Filipino fans. The popularity of K-pop groups like BTS, BLACKPINK, and EXO has led to a surge in interest in Korean culture and language among the youth in the Philippines.
In addition to music, Korean dramas, films, and beauty products have also gained a strong following in the country, further contributing to the spread of the Korean Wave. The partnership between PSY and Solaire reflects the growing synergy between Korean entertainment and the hospitality industry in the Philippines, as both sectors seek to capitalize on the popularity of Korean pop culture.
With PSY as the new brand ambassador, Solaire aims to attract a diverse audience and offer unique entertainment experiences that cater to the interests of both local and international guests. PSY’s star power and global appeal make him the perfect choice to represent the luxury resorts and showcase the best of what the Philippines has to offer.
As the Korean Wave continues to sweep across the globe, the partnership between PSY and Solaire serves as a testament to the enduring influence of Korean pop culture and its ability to transcend borders and connect people from different backgrounds. PSY’s appointment as the brand ambassador for Solaire is not only a milestone for the Korean artist but also a significant moment for the Philippines as it embraces the cultural exchange and collaboration between the two nations.
/Digital Sauce
