NewJeans Passionately Advocate for Former Ador CEO's Reinstatement
- K-pop group NewJeans calls for reinstatement of former Ador CEO, Min Hee-jin
- Group expresses concerns over change in direction of their career after Min’s exit
- NewJeans reveals they have aired their concerns with Hybe, but feel they were not properly conveyed
- Members of NewJeans highlight Min’s importance to their group’s identity and success
- Group recounts incidents of feeling unsupported by new management at Hybe
- NewJeans desires for original Ador management style where business and creative production are combined
- Group requests for Min Hee-jin to be reinstated as Ador’s CEO by a specific date
K-pop group NewJeans, composed of five members, recently made a bold statement during a live YouTube broadcast, calling for the reinstatement of Min Hee-jin as the chief executive officer (CEO) of Ador, a record label under the umbrella of entertainment giant Hybe. The girls expressed their concerns over the direction of their career following Min’s exit from her CEO position at Ador in August. Despite her dismissal as CEO, Min remains a member of the company’s board and continues to work as a producer for NewJeans.
In a report by Soompi, NewJeans revealed that they had raised their concerns with Hybe but felt that their message was not adequately conveyed or understood. The group emphasized the importance of Min in shaping their identity and music, highlighting her meticulous attention to detail and clear communication with the members. They credited Min for creating NewJeans’ distinct color and tone, making her an irreplaceable part of their team.
During the broadcast, one member, Hanni, recounted an incident where a manager from another Hybe group allegedly instructed the members to ignore her, despite the group having greeted her earlier. When Hanni brought the issue to the attention of the new CEO, she was told that there was no evidence to support her claim and that it was too late to address the issue. This incident left Hanni feeling unprotected, as Min had previously advocated for them in similar situations.
The girls also highlighted the difference in management styles between Min and the new leadership at Ador. They mentioned that Min’s approach of combining business management and creative production had worked well for them, whereas the new management wanted to separate the two aspects. This change in direction raised concerns among the members about the future of their careers under the new leadership.
Despite being aware of Min’s dismissal on the day it was announced, the girls of NewJeans remained steadfast in their desire to have her reinstated as Ador’s CEO. They also urged people to refrain from bothering Min, emphasizing her current vulnerable position. The group made a heartfelt plea for Ador to return to its original structure under Min’s leadership, emphasizing the importance of a harmonious relationship with Hybe moving forward.
As the broadcast came to a close, Minji reiterated the group’s request for Min’s reinstatement and expressed hope that their message would be heard and acted upon by Hybe’s Chairman, Bang Si-hyuk. NewJeans made it clear that their ultimate goal was to maintain a positive and collaborative relationship with the company while preserving the creative vision that Min had helped them cultivate.
The girls of NewJeans have garnered a loyal fanbase and produced hit songs in a relatively short amount of time, solidifying their presence in the competitive K-pop industry. Their vocal stance on the issue of leadership at Ador showcases their commitment to their craft and the importance of maintaining a supportive and nurturing environment for their creative endeavors. As they navigate the complexities of the entertainment industry, NewJeans remains hopeful for a resolution that aligns with their vision for the future.
/Digital Sauce
