Ryan Serhant, a celebrity broker based in NYC, was enticed to return to reality TV after a 10-season hiatus from Bravo’s “Million Dollar Listing: New York.” He wanted to offer something unique, stating, “So, we’ve created a concept of elevated reality.”

The new show, “Owning Manhattan,” debuted on Netflix on Friday. It features luxury listings, feuding agents, and high-stakes sales, but with a different style including a documentary feel and a focus on Serhant’s new real estate agency, SERHANT.

The show’s executive producer, Randy Barbato, praises Ryan’s authenticity and ambition to become the number one brokerage firm globally. The action primarily takes place at the SERHANT headquarters in Soho, described as the “Soho House of real estate.”

With a mix of seasoned and new agents, the show highlights the diverse cast members like Tricia Lee, Jonathan Nørmølle, and Savannah Gowarty, each bringing their unique flair to the real estate world.

The show also features Chloe Tucker Caine, a former Broadway star turned successful agent, embodying the qualities of a great agent akin to a drag queen.

As the show delves into the real estate business and the personal lives of the agents, viewers will see a different side of Serhant as a mentor and leader pushing the boundaries of technology in real estate.

The season’s main drama revolves around Serhant’s attempt to sell the penthouse at Central Park Tower, symbolizing the lofty goals he and his team strive to achieve.

“Owning Manhattan” aims to stand out in the crowded real estate TV genre, offering a fresh take on the industry with Serhant at the helm.

/Digital Sauce

Ryan Serhant wanted to do something different for his return to reality TV after a hiatus from Million Dollar Listing: New York
His new show, Owning Manhattan, launched on Netflix and offers an elevated reality concept
The show focuses on Serhant’s new real estate agency, SERHANT, with a mix of old and new agents
The action takes place in the SERHANT headquarters in Soho, which is described as the "Soho House of real estate"
The show features drama and humor, with a focus on real estate deals and the goal of being the #1 brokerage firm in the world
Viewers can expect to see a softer, mentor version of Serhant, as well as a focus on merging technology and real estate
The season revolves around Serhant’s attempt to sell the penthouse at Central Park Tower for $195 million
Owning Manhattan is described as a breath of rarefied fresh air in the real estate TV space, with Ryan Serhant back on TV worldwide