Louis Vuitton Men’s Collection Opens Paris Fashion Week with Pharrell Williams at the Helm

Louis Vuitton’s men’s creative director Pharrell Williams set the stage for Paris Fashion Week with an evening show at UNESCO headquarters on Tuesday, June 18. The iconic fashion label, known for its signature checked damier patterns and monogrammed trunks, presented its spring summer 2025 men’s collection with a travel theme. The runway was set outdoors on a turf-lined catwalk, with a towering globe sculpture, rows of international flags, and the Eiffel Tower in the background.

Models showcased the collection in crisply-tailored suits, slick bomber jackets, and luxurious fur coats. They accessorized with rhinestone-encrusted sunglasses and chunky airplane-wing brooches. The show was accompanied by music produced by Pharrell Williams, performed by an orchestra and choir.

The Louis Vuitton show drew a crowd of 1,500 attendees, as well as enthusiastic onlookers outside the venue. Celebrity guests in attendance included NBA player Victor Wembanyama, actor Michael Fassbender, and K-pop star Jackson Wang. The buzz around the event added to the excitement of Paris Fashion Week, which will be followed by Haute Couture week.

The timing of the fashion shows coincides with France’s preparations for the summer Olympics and upcoming elections, adding a layer of political significance to the events. Against the backdrop of political uncertainty in the country, the fashion industry is also grappling with challenges such as a waning interest in high-end fashion and accessories globally, with a particular focus on the Chinese market.

As the world of fashion continues to evolve, Louis Vuitton’s showcase at Paris Fashion Week served as a reminder of the brand’s enduring influence and creativity in the industry. With Pharrell Williams at the helm of the men’s collection, the show captured the essence of luxury, innovation, and global appeal that define the iconic fashion house. As the fashion world looks ahead to the next season, the Paris Fashion Week opening by Louis Vuitton set the tone for a week of style, sophistication, and artistic expression.

/Digital Sauce

Louis Vuitton men’s creative director Pharrell Williams opened Paris Fashion Week with an evening show
The collection drew on a travel theme for spring summer 2025
Models wore crisply-tailored suits, bomber jackets, fur coats, rhinestone-encrusted sunglasses, and airplane-wing brooches
The show featured an orchestra and choir performing music produced by Williams
Audience included 1,500 people and celebrity guests
France is gearing up for the summer Olympics and elections
High end labels are facing a waning appetite for fashion and accessories, particularly in the Chinese market.